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Back to November's newsletter




Newsletter: December 30, 2009
What Are Your Wishes For 2010!!!
Let me guess one of them (for a business owner) is : DRIVE TRAFFIC TO YOUR WEBSITE.
As you may know by reading the November Newsletter: Treat Your WEBSITE LIKE A BUSINESS.
A business usually does not survive without prospects or growing customer base. Likewise a Website does not survive without a Targeted Traffic (to find prospects and convert them into customers) either. That is why MLFSolutions would like to provide some Basic Strategies to drive the RIGHT TRAFFIC to your website:
1.Optimize your Website:
Ask your Web Designer (or if you) to add some tags such as title, meta, h1, h2 etc...to your website in the proper place. This is mostly technical.
Do not hesitate to visit MLFSolutions for more information.
2.Good Clean, Professional, Rich and Content driven Website:
The Website owner must develop a concise, dynamic and professional content. It must contain some keywords used by your prospects or customers. So you must have some ideas or insights about who are your potential customers (demography, lifestyle, etc...). Any search engine website(or SEO company) could help you find the right keywords (Keyword Optimization, Keyword Analytics, Keyword Research). Do not hesitate to visit MLFSolutions for more information.
3.Link Building ( Google = Link Lover):
This is one of Google key parameters (and very delicate) to drive traffic to your site. Google is sometimes called "Link lover" because it relies heavily in this tactic (with PageRank, which we will not discuss here).
Create a blog (or even your dedicated site) and link it to other sites and ask people to comment on your topic. They can also place your website link on their sites, particularly those sites that are heavily visited.
Participe in forums (linked to your niche business) and have a signature link that points to your site. Perhaps,you may need a help of a Digital Marketing MLFSolutions for this important and delicate task.
4.Promote your business with Social Media:
By now, every website owner should have a Facebook or/and Twitter account (business account). Post comments on your page (and partner pages) and have a signature link that points to your site Advertise your website in a post on the directories such as Dmoz, Business.com, RegVip and on Craigslist (avoid spam). Have a link to your site on community sites such as Yahoo Groups, MSN Groups, RegVip, MySpace, Facebook , YouTube etc.. Create some pages with links to your site on places such as Regvip, Squidoo,Digg, Delicious, Hubpages ...
5.Email Marketing:
The list will be incomplete without Email Marketing. It helps Small-Midsized businesses cut their marketing expenses, Therefore maximize their marketing objectives. According to Simms Jenkins (from the book titled The Truth about Email Marketing) "Email Marketing is extremely cost efficient, targeted and measurable...". You must build Permission based Email Contact List, track your Campaign Results, link to Google analytics as well.
And Lastly, you can track and improve your ROI (return on investment) by connecting your list to a CRM (Customer Relationship Management) application. Do not hesitate to visit BestCampaignPro for more information.
Finally, I would like to thank Our Customers, Friends, Fans and Partners for engaging with us. Happy, Healthy and Prosperous New Year 2010.
Warmest regards.
Leon Fangnigbe
CEO & Chief Software Architect at MLFSolutions | TaxMamba


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